Give every article one stable slug, a descriptive title, a specific description, a published date, and a canonical URL. Keep the values aligned with the visible headline and the article question.
Use structured data only for information present on the page. Do not invent authorship, reviews, ratings, or dates that the editorial record cannot support.
Check index and sitemap inclusion after adding the route. A healthy page that is absent from navigation or the sitemap is still an incomplete publication.
Treat metadata as part of the content record, not a last-minute SEO patch. Validate it in the build and sample the rendered HTML before deployment.